When looking for work, new business opportunities or new clients and customers.
the telephone is one of your most effective selling tools.
Telephone marketing is far from dead
And it can be an integral part of a content marketing plan.
Over the years and in many successful campaigns spanning,
- winning research projects for a university department
- enterprise level software
- pharmaceutical manufacturing equipment
- and biomedical research indemnity insurance
and more, I have found email to be the best content marketing communication tool.
Strictly speaking, you shouldn't send unsolicited emails.
You need to get permission to send marketing emails.
Although content marketing emails are always of value, we still need permission to send them.
Mailchimp for example won't let you send a marketing email unless you've got permission.
One way to get permission is to develop landing pages and make an offer of something in a return for an email address and permission to send an email.
This is the best way if it works?
A much quicker and easier way to get permission to send an email and keep in touch is to call and ask.
The golden rule in this approach as with all telephone led marketing is to take no for an answer. If someone isn't interested that's fine. There are plenty of people who will be.
In this simple, low-key, inoffensive approach,
the phone is your best seller!
