OSINT research project hypothesis.
Saturday, 26 November 2022
Tufton Street Grooming
Friday, 18 November 2022
How to campaign with Twitter
There are four steps
Thursday, 28 July 2022
The phone is still a best seller
When looking for work, new business opportunities or new clients and customers.
the telephone is one of your most effective selling tools.
Telephone marketing is far from dead
And it can be an integral part of a content marketing plan.
Over the years and in many successful campaigns spanning,
- winning research projects for a university department
- enterprise level software
- pharmaceutical manufacturing equipment
- and biomedical research indemnity insurance
and more, I have found email to be the best content marketing communication tool.
Strictly speaking, you shouldn't send unsolicited emails.
You need to get permission to send marketing emails.
Although content marketing emails are always of value, we still need permission to send them.
Mailchimp for example won't let you send a marketing email unless you've got permission.
One way to get permission is to develop landing pages and make an offer of something in a return for an email address and permission to send an email.
This is the best way if it works?
A much quicker and easier way to get permission to send an email and keep in touch is to call and ask.
The golden rule in this approach as with all telephone led marketing is to take no for an answer. If someone isn't interested that's fine. There are plenty of people who will be.
In this simple, low-key, inoffensive approach,
the phone is your best seller!
Thursday, 21 July 2022
super trawlers are fishing the oceans clean of fish
Aboard ocean fishery support ship Miranda.
Tuesday, 14 June 2022
How Cummings used Facebook to win Brexit and the 2019 election
He copied the method Trump used to suppress voting but the Brexit campaign urged people who normally wouldn't vote to go and vote for Brexit.
Most of us look at the Facebook profile of our friend's friend's profiles and the profiles of people who have liked other people's posts to find out more.
Dominic Cumming took this to a whole new level in the Brexit and 2019 election campaigns. He was successful in both and, in my view has done enormous damage to Britain.
This is how he did it. it's important for the sake of democracy to know this.
Working with AggregateIQ which grew out of Cambridge Analytica, which grew out of British Military Intelligence which is the best in the world and I should know because I used to teach this subject to British Army majors and half colonels.
We used focus groups and human applied creative thinking.
AggregateIQ used machine learning and AI to speed up the gathering of information, refine the results and even define the exact messages aimed at specific groups and down as far as individual influencers.
1. Enter keywords relevant to Brexit into Facebook search.
2. Log and record posts that use the same keywords.
3. Refine keywords into phrases, and then refine them into long tail phrases.
4. Match phrases to users and note users whose posts generate the most interaction, likes, comments etc. Class these as influencers. Log exactly what these people say. Look for posts that get lots of likes, shares and comments and remember them.
5. Log all the people who interact with influencers.
6. (Automatically) Generate posts that resonate with the influencers. Use the same language tone, words and messages.
7. Set up temporary companies around the world, called superpacs. These are used to get around UK laws governing election funding.
8. Use 'dark cash' in this case much of it came from alt free market American billionaires and it's said, though no one knows for certain, that Russia also donated.
9. The Superpacs buy highly targeted Facebook advertising. Targeted to the individual level in the case of influences and using messages using the same words and phrases used by influences to targeted groups. There are a variety of message types. Cummings mainly used fear, ethnic and, keeping within the law, racial fears and concerns.
The advertisements have to use the word sponsored but they are made to look like posts from credible sources. Weak counter messages from less credible sources are also used; this adds to the overall credibility.
It only just succeeded.
In the British version of democracy only a relatively small number of voters are needed to win (or lose) elections.
Johnson knew of Cummings' Facebook antics and hired him to win the 2019 election, which he did using the same methods outlined above.
Although the Tories have a large 80 seat majority only a small number of highly targeted voters and highly targeted constituencies were needed to bring it about.
Saturday, 23 April 2022
How to build council houses the winning way
How to build council housing where everyone wins
And how Ukraine will be rebuilt when the war is over.
Standard Keynesian thought is that governments get a return on infrastructure investment from the taxes on the extra jobs created and from the increased consumption. This is true and it works in practise but it seems too complicated for classical economists to grasp.
So here's a model that combines Keynes and Friedman
1. The government borrow money from an investment bank or fund perhaps like the one Rishi Sunak worked for.
2. The Government lend money to councils to build houses at a higher rate of interest that they pay the investment bankers.
3. Councils build council houses creating thousands of jobs in the process earning rental income that is higher than the interest on the government loans. In due course, the rental income pays off the government loans and can be used to improve services.
4. All the infrastructure work is done using existing British resident Labour and British made products. Reshoring where necessary further benefitting the UK economy and working along with the ideas in the Brexit campaign.
5. The government still benefits from increased taxes paid through job creation and through consumer spending.
6. Families are securely housed bringing prosperity to the indigenous population and to the millions of migrants the Tories are inviting to Britain.
Wednesday, 20 April 2022
dark clouds of dark cash
- The dodgy dark cash that indirectly backs the Tories.
- The dark cash that backed Cummings' and AggregateIQ's Facebook tricks in the Brexit campaign.
- The dodgy dark cash that funds alt (ultra) free market think tanks the father of which is the Institute of Economic Affairs.
- Dodgy dark cash that spawned Sunak, Javid and others that have sneaked into the naive Conservative party.
A conversation with Claude AI about possible global Keynesian economics
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